RedBalloon is an online gift retailer website specialised for offering experiential gifting to its customers which allows the recipient to experience the gift and create heartfelt memories to cherish it for a lifetime.
Naomi Simson founded RedBalloon in the year 2001 at her house with a $25,000 personal investment. Simson’s business concept was to sell memories rather than just gifts. The company over the span of years had remarkable growth and success which resulted in it becoming the pioneers of experiential gifting in Australia and New Zealand and has been received several accolades including being ranked in the Top 50 Employers by Business Review Weekly from the year 2009 to 2013. In 2012, it was also ranked No. 2 of the 20 most popular places to work in Australia. The company also sells experience gifts cards in offline retailers such as Target, Big W, and Myer.
RedBallon is currently operating under David Anderson who took over as CEO in the year 2017 after becoming the CEO of the newly formed Big Red Group, a holding company that became the parent of RedBallon along with Ken Boundy, Chairman of RedBallon. Its headquarter is in Sydney, Australia.
RedBalloon represents one of the fastest growing companies that offer experiential gifts in the gift industry for over a decade.Experiential gifts are entirely different from material gifts as it enables a person experiencing on its own.Experiential gifts fall into different categories that are Adventure, Driving, Gourmet, Travel, Rejuvenation, Water-related activities and other Environmentally friendly experiences.
- ADVENTURE EXPERIENCE GIFTS:
Adventure experience gifts at RedBalloon includes thrilling and nail-biting adventure sports that one would love to experience at least once in his lifetime. RedBalloon has enlisted some of the exciting adventures to ensure that its customers enjoy to their fullest.
- DRIVING EXPERIENCE GIFTS:
Sports Car Racing- It is a form of motorsport road racing that uses sports cars and is generally used for sports car race like Formula One car race. The sport is highly risky but adds much to the excitement level of an individual. RedBalloon allows its recipient this fantastic experience ensuring the safety measures.
- REJUVENATION EXPERIENCE GIFTS:
Facial rejuvenation is a cosmetic treatment often done with the purpose of having youthful, glowing and flawless skin. Facial or body rejuvenation can be obtained through a series of spa sessions as well as various medical treatments such as power facial, multivitamin facial, salt-water facial etc. Procedures can vary from surgical and non-surgical treatment. Surgical procedures can help to achieve facial restructuring and skin alterations whereas non-surgical procedures can target localised facial concerns such as wrinkles, pigmentation and scars. RedBalloon provides various facial and body rejuvenation offers to its clients and recipients ensuring a full-time satisfaction making it a perfect experience gift for him or her. It is not known much about the surgical treatments or rejuvenation; however, the non-surgical series of procedures are a big hit product of RedBalloon.
- GOURMET EXPERIENCE GIFTS :
Gourmet refers to the ideal culinary arts of excellent food and drink, or haute cuisine, which is represented by elaborate preparations and presentations, it also has an impact by the local state and religious customs. Gourmet food tends to be served in smaller portions and is more expensive. Gourmet introduces new ingredient, materials, and practices and RedBalloon brings some exciting, fancy, lip-smacking gourmet food for its clients at affordable ranges. RedBalloon raises the bar by providing you with a listed fine gourmet restaurant across the country for two at decent prices with eye-catching vibrancy.
- ENVIRONMENTAL FRIENDLY EXPERIENCE GIFTS:
RedBalloon has a very impressive range of experience gifts related to the environment. These gifts conclude camp-fire, trekking, cave adventures, rock climbing etc. RedBalloon caters for those clients that are nature lovers and without any hassle arranges them their most exciting, fun, memorable and environmental friendly trips.
- IN-FLIGHT EXPERIENCE GIFTS:
RedBalloon has an exciting range of experience gift offers, but this one is interesting as it allows the recipient to enjoy the aerial view of the scenic beauty of various places across the country. It also has some offers of being a ‘flight simulator’ for an hour an operate a Boeing. It is a different yet exciting offer by RedBalloon.
- WATER EXPERIENCE GIFTS:
Water or water-sports loving people beams while they visit the RedBalloon website. It is because RedBalloon caters yet again an exciting offer for its clients which is the jet ski, shake diving at sea life aquarium in Melbourne as well as twilight cruise at Philip island.
Some of the adventurous experience gifts are: -
White Water Rafting- White Water Rafting is an outdoor activity and is done on different degrees of rough water. It involves risk and the need for teamwork is often a part of the experience. This activity is a leisure sport and involves excellent excitement and fun.
Hot Air Balloon-The Hot Air Balloon is the first human-carrying flight technology and now is a favourite form of adventure experience as it gives an unforgettable experience and moments high in the altitude.
These were few of many exciting product details that RedBalloon offers.
RedBalloon also has an exciting range of deals. It has gift vouchers which the clients can redeem at the exciting price range. RedBalloon also shows you a comparative list of experience gifts and their cost and how much you can save on a single experience gift. Rewards and points are also given on vouchers which the clients can use later at the time of purchasing an experience gift.
It also has great discount offers for its loyal clients and attractive deals for the newer ones. The clients are asked to make an account on the webpage and continuously keep themselves updated about the deals and redeemable vouchers, after all, there is always time for a gift and that too which gives a lifelong experience to hold onto.
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